if studies show that films with diverse CASTS result in higher box office numbers and returns on investments,
why doesn't hollywood cast lead actors to reflect this fact?
WHAT is #STARRINGJOHNCHO?
In a leaked email exchange with studio heads, Aaron Sorkin (Oscar-winning writer of The Social Network, Steve Jobs, and The Newsroom) complained about the so-called difficulty of adapting a movie with an Asian protagonist because "there aren't any Asian movie stars."
#StarringJohnCho is a social movement that literally shows you what it would look like if today's Hollywood blockbusters cast an Asian-American actor - specifically, John Cho* - as their leading man.
Today, only 1% of lead roles go to Asians. But if studies show that films with diverse casts result in higher box office numbers and higher returns on investments for film companies, why doesn't Hollywood cast lead actors to reflect this fact?
But a future is coming when an Asian-American actor is the next tent pole star. #StarringJohnCho creates a reality that brings that vision of tomorrow's Hollywood to today.
Support #StarringJohnCho by sharing the hashtag and help ignite this necessary conversation.
#STARRINGJOHNCHO is a social movement that shows you what it would look like if today's Hollywood blockbusters cast an Asian-American actor as their leading MAN
THE STAR WE DESERVE
John Cho (Harold & Kumar, Star Trek, and ABC's Selfie) is Hollywood's best hope for an Asian-American leading man.
A centerpiece of financially successful films, John Cho has a proven track-record of selling tickets and wooing audiences. In the Harold and Kumar trilogy, in which Cho played the titular lead, the series garnered $102,817,243 of box office revenue across the three films against a total $40,000,000 budget. And as Captain Hikaru Sulu in the popular Star Trek franchise, the films have only further cemented Cho's box office success.
Described by George Takei as having "swagger" and "swashbuckling panache", Cho also possesses the intangible traits to carry a leading role. Praising Cho's acting abilities, Steve Haruch of NPR calls Cho "a brilliant actor" who has "played a variety of characters with depth and dimension." Cho is everything you'd want for a title role that will have audiences laughing, swooning, and returning to the theater again and again.
So when Cho is cast in the next shocking thriller, hilarious rom-com, Oscar-bait drama, or box-office breaking action blockbuster, let's get him what he's always deserved: TOP BILLING.
"THE SCENE STEALER... WAS JOHN CHO. EVERY SCENE HE WAS IN, WE WERE ENRAPTURED." - STACI KRAUSE, IGN
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- Why Won't Hollywood Cast Asian Actors? (New York Times)
- Constance Wu And Ming-Na Wen Protest Hollywood’s Whitewashing Of “Ghost In The Shell” (Buzzfeed)
- ABC's Ben Sherwood Says Network's 'All-Inclusive' Programming Reflects Its Diverse Audience (Adweek)
- Asian Actors Are Still Only 1% of Hollywood's Leading Roles (Teen Vogue)
- Why Is It Still Okay to Make Fun of Asians? (The New Republic)
- Report: More Than Half of Hollywood Projects Don't Feature Asians (NBC News)
- 2016 Hollywood Diversity Report (UCLA - Ralph J. Bunche Center for African American Studies)